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Privacy Policy

Protecting your information online is of the utmost importance to United Rentals, Inc. (together with its affiliated companies, “United Rentals” or “we” or “us”). This Privacy Policy explains what information we collect, and how we will and will not use the information you entrust to us, through our websites located at http://www.ur.com, http://www.unitedrentals.com, http://www.unitedacademy.ur.com, http://urcontrol.ur.com, http://ur.rousesales.com/, http://www.totalcontrol.net and http://totalcontrol.ur.com (collectively, the “Site”).

This policy applies to information we collect:

It does not apply to information collected:

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using the Site, you agree to this privacy policy. This policy may change from time to time (see Changes to our Privacy Policy). Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Site, including:

We collect this information:

Information You Provide to Us

The information we collect on or through our Site may include:

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

We do not respond to Do Not Track (DNT) signals.

The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to:

The technologies we use for this automatic data collection may include:

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us. 

Third-party Use of Cookies

Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

External Considerations

Our Site may include links to other Internet sites as a convenience to Site visitors or as a means to fulfill your requests (for example, a third party site may process credit card information or provide training services on our behalf). United Rentals is not responsible for personal information that you voluntarily disclose to third parties that you reach through links or otherwise through our Site, and any such information disclosed will be governed by the privacy policies associated with those sites.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, please contact our Privacy Officer (see Contact Us below for details on how to contact our Privacy Officer). For more information, see Choices About How We Use and Disclose Your Information.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

We may also disclose your personal and financial information:

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way.

Children Under the Age of 13

The content of our Site is not targeted to or intended for, children under 13 years of age. United Rentals does not market products or services to this age group, and does not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features or register on the Site, make any purchases or rentals through the Site, or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact our Privacy Officer (see Contact Us below for details on how to contact our Privacy Officer).

Accessing and Correcting Your Information

If you have a UnitedRentals.com account, you can review and change your personal information by logging into the Site and visiting your account profile page, and updating your information. Please note that this will not update your customer account with us, just the Site account.

You may also send us an e-mail at MKT-Web@ur.com, urcontrolsupport@ur.com (for URControl.com users) or totalcontrolsupport@ur.com (for TotalControl.com users) to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact our Privacy Officer (see Contact Us below for details on contacting our Privacy Officer).

Data Security

When you visit our Site, place an order online, or e-mail a communication to us, your data passes through a server monitored by United Rentals. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, United Rentals cannot ensure or warrant the security of any information transmitted to our Site over the Internet.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. Do not share your password with anyone.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Site home page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the e-mail address specified in your account and/or through a notice on the Site home page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Site and this privacy policy to check for any changes.

Contact Us

To ask questions or comment about this privacy policy and our privacy practices, contact us at MKT-Web@ur.com, urcontrolsupport@ur.com (for URControl.com users) or totalcontrolsupport@ur.com (for TotalControl.com users), or by contact our Privacy Officer at:

            Attn:  Privacy Officer

            United Rentals Alertline

            PMB 3767

            13950 Ballantyne Corporate Place

            Charlotte, NC 28273

Please be sure to include your full name, address, telephone number and e-mail address so that we may reach you with a response.  You may also call 1-877-HELP-URI (1-877-435-7874).